The reason behind why social messaging apps are in boom as compared to the SMS is that social messaging apps are more exciting and cheaper as compared to the SMS services. You would see that messaging apps have now become the popularity amongst the youngsters. People are now addicted to the new mobile messaging apps. Nowadays even a simple mobile phone provides their customer facility of other messaging apps and much more. If you look back to the previous time, you would realize how fast the technology has changed. In the early time our mobile phones have limited additional functionalities. We have some of our most talented people working on this.In the beginning we people have ordinary mobile phones and the aim behind buying those simple mobile phones is to either receive/attend the calls or to chat with closed one’s using SMS.

We realize that we have a lot to earn in terms of trust and proving that this standalone messenger experience will be really good. 'This is some of the hardest stuff we do, is making these choices. If your friends are slower to respond, we might not have been able to meet up. Because Messenger is faster and more focused, if you're using it, you respond to messages faster, we've found. ' Why wouldn't we let people choose to install the app on their own at their own pace? The reason is that what we're trying to do is build a service that's good for everyone. Zuckerberg acknowledged that forcing users to download a separate app is 'painful' for them, but only in the short term, and the result is a more focused experience. Having to go into an app and take a bunch of steps to get to messaging is a lot of friction.' You're probably messaging people 15 times per day. These apps that are fast and just focused on messaging. 'We saw that the top messaging apps people were using were their own app. 'Ten billion messages are sent per day, but in order to get to it you had to wait for the app to load and go to a separate tab,' Zuckerberg said.

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