Now Ford believes the market climate is similar enough to 1955's to initiate a reboot of the Thunderbird. The first big alteration - the notorious addition of a back seat for 1958 - helped Thunderbird sales jump 77 percent in one year.įrom then on, the T-Bird chased sales in whatever unsavory direction the shifting tastes of American buyers led it. Its main tenets were elegant styling with room for two and an obvious lineage to the Ford gene pool, driving manners akin to those of a balanced touring car, limited production, and liberal plundering of the corporate parts bin. And yet Ford never hesitated to tamper with the original formula. The Thunderbird established itself by outselling its rival, the Chevrolet Corvette, by four to one in those first three heady years of 1955-57. Had they known about the welded-on roof, the fake landau bars, the faux-leather trunk straps, or the 5000-pound curb weight that lay in the car's future, things might have been different. In 1955, Ford planners winnowing down the list of proposed names for a certain forthcoming two-seater figured Cruisejet, Wheelaway, and Roadocrat didn't quite fit the image they were seeking to create.

New thunderbird ford